Privacy Policy

Introduction

At BrandHalo ("we", "our", or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

Information We Collect

Personal Information

We may collect personal information that you provide directly to us, including:

• Name and contact information (email address, phone number)
• Account credentials and authentication information
• Organisation and business information
• Payment and billing information
• Communications and correspondence with us

Usage Information

We automatically collect information about how you use our platform:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Performance and analytics data
• Cookies and similar tracking technologies

Brand and Content Information

When you use our brand analysis services, we may collect:

• Brand guidelines, assets, and marketing materials
• Website content and social media data
• Compliance and regulatory information
• Customer persona and audience data

How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services
• Process transactions and manage your account
• Analyse your brand's performance and compliance
• Generate insights and recommendations
• Communicate with you about our services
• Ensure platform security and prevent fraud
• Comply with legal obligations
• Develop new features and services

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• Service Providers: With trusted third-party service providers who assist in operating our platform
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Consent: With your explicit consent for specific purposes

Data Security

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. This includes encryption, secure data transmission, access controls, and regular security assessments.

Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we will securely delete or anonymise it.

Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request access to your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your data in a structured format
• Restriction: Request restriction of processing in certain circumstances
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@brandhalo.io

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our platform. These technologies help us:

• Remember your preferences and settings
• Analyse platform usage and performance
• Provide personalised content and recommendations
• Ensure platform security

You can control cookie settings through your browser preferences, though some features may not function properly if cookies are disabled.

Third-Party Services

Our platform may integrate with third-party services for authentication, analytics, and other functionality. These services have their own privacy policies, and we encourage you to review them. We are not responsible for the privacy practices of third-party services.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards to protect your information.

Children's Privacy

Our services are not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date above.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Governing Law

This Privacy Policy is governed by the laws of Australia. Any disputes arising from this policy will be subject to the exclusive jurisdiction of the Australian courts.